Our product categories
The products that Scandi Standard gives the world can be divided into three categories: Ready-to-cook (RTC) and Ready-to-eat (RTE), and Other. The categories reflect the different levels of product processing. Today, approximately 70% of our net sales comes from the RTC category and 21% from RTE products.
Ready-to-cook (RTC) is our largest product category and consists of, as the name suggests, products that are either fresh or frozen, that have not been cooked. These include whole chicken, cuts of meat, deboned and seasoned, and marinated. Products are made available via retail and foodservice to both domestic and export markets.
The biggest selling product in all markets is the unseasoned, cut chicken fillet. Recent product innovations within the RTC category feature the Chicken Steak, which is a deboned chicken leg, as well as deboned whole chickens which make cooking faster and simpler. Other innovations that differentiate our products are exciting new combinations of seasonings and flavours as well as seasonal variations.
The Ready-to-eat (RTE) category comprises products that have been cooked during processing and are ready to be consumed either directly or after heating up. Products range from grilled and pre-sliced chicken fillets with different seasoning for sandwiches or salads, to chicken nuggets.
Changing consumer behaviour and attitudes towards ready-made food products is driving the convenience food category. Demand is certainly growing for innovative, healthy products that are easy to consume while on-the-go, or that help speed up dinner preparations for families.
The Other category comprises all surplus products such as blood and fat, used for the industrial production of animal feed. Other products include those that are not directly linked to the sale of chicken products, like day-old chickens sold to breeders and the export of chicken feet to Asian markets, as well as the consumer eggs produced and sold in Norway.
The ability to use surplus products is vital to our sustainability drive as it reduces production waste to almost zero. Our ambition is to utilize a chicken entirely in any way possible.